Instacart: $10 Minimum Benefits
The Situation:
Instacart+ was making the $10 minimum benefit permanent, requiring updates across CRM and in-app messaging to ensure consistency and accuracy.
The Task:
I was responsible for auditing, updating, and managing all creative assets to reflect the change while ensuring alignment with legal requirements and stakeholder expectations.
The Results:
Successfully updated assets with clear messaging, ensuring a smooth transition for customers, contributing to a $220M revenue impact, and streamlining processes for faster benefit updates.
Tools Used:
“I’ve had the pleasure of working with Katelyn for the past two years at Instacart, and without a doubt, she’s the best CRM Creative Producer I’ve ever collaborated with. Over this time, Katelyn has successfully managed 150+ multi-channel CRM projects, always delivering on time without fail. Her project management skills are exceptional, often driving campaigns to completion ahead of schedule. Beyond her ability to juggle multiple projects at once, Katelyn’s keen attention to detail makes the entire process smoother for everyone involved. Her infectious positivity and genuine warmth make collaborating with her an absolute pleasure. Given the chance, I'd love to work with her again!”
Kelly K.
