Instacart: Deal Week
The Situation:
Instacart was preparing for its bi-annual Deal Week, a key part of the holiday campaign, aimed at driving sales by securing major retailers’ participation and offering exclusive discounts to meet revenue targets.
The Task:
I led creative production for CRM and in-app campaigns, collaborating with stakeholders and retailers to secure participation, while ensuring seamless execution and alignment across teams to drive engagement and sales.
The Results:
The Deal Week campaign drove $13.2M in revenue, strengthened retailer collaboration, boosted Instacart’s holiday campaign success, and reinforced its market position.
Tools Used:
“Katelyn is an incredibly strong project manager and one of the best I’ve ever worked with. She’s capable of keeping loads of projects running seamlessly and keeping large campaigns organized, efficient, and on-time. She has great attention to detail yet is also constantly thinking through longer term, big picture opportunities. I can’t recommend her enough!”
Andrea L.
