Spiceworks
Ziff Davis:
Intelligent Account-Based
Marketing Animated Video
The Situation:
Spiceworks Ziff Davis wanted to create an animated video to promote their new Intelligent Account-Based Marketing (iABM) product, aiming to explain a complex marketing solution within a tight timeline.
The Task:
My role was to oversee the production, collaborating with a copywriter, graphic designer, and animation designer to ensure alignment and timely delivery.
The Results:
The video was delivered on time, received positive feedback from stakeholders, and effectively supported the campaign’s objectives by driving engagement and increasing awareness of the iABM product.
Tools Used:

“Katelyn started working at Spiceworks shortly after me, and I enjoyed working alongside her from our very first meeting together. Katelyn showed me what a great creative services manager could be: someone who adeptly navigates processes and deadlines so that others can do their best work. From the get go, she streamlined the production of banner ads. Her communication and organizational skills helped reduce mistakes and shorten turnaround time, all without adding much work or complexity. As her tenure continued, Katelyn took initiative to spearhead multiple new and significant projects. She was given responsibility for building a creative services initiative for lead generation, and she built a team, processes, and templates from scratch. This initiative ended up generating over $12M in revenue on a monthly basis. Lastly, her positive attitude has a palpable impact on the team. It is always a joy to hear from Katelyn, whether she’s pointing me toward a helpful resource at the company or just acting as a sounding board. I am certain that Katelyn can bring a new level of organization to any company she works for. I can only hope that other project managers I work with are as skilled and thoughtful as Katelyn.”
Taylor C.