Instacart: Super Bowl            

The Situation:

Instacart aimed to maximize engagement during the Super Bowl with a high-impact CRM and in-app campaign, requiring seamless execution under tight deadlines.

The Task:

I managed the creative production of all Super Bowl CRM and in-app assets, coordinating cross-functional teams, collaboration with an external agency, and a daily creative review standup with leadership.

The Results:

Successfully launched all Super Bowl CRM and in-app assets on time, streamlined review cycles to enhance efficiency, and strengthened collaboration for improved future campaigns.

super-bowl-email-1-mock
super-bowl-email-CAN-mock
weinermobile-email-mock
super-bowl-MRLP-mobile-mock
super-bowl-email-2-mock
weinermobile-rich-push-mock
super-bowl-splash-screen-mock
super-bowl-MRLP-desktop-mock

Tools Used:

“Katelyn was a dream in her role overseeing CRM operations. Over the past two years, Katelyn has managed an incredible workload, staying on top of nearly 5,000 campaigns annually and not missing a beat, this achievement speaks volumes about her incredible organizational and workflow management skills. Katelyn has always demonstrated a sharp eye for detail, catching mistakes in briefs early and ensuring that every campaign aligns perfectly with our objectives. Her deep understanding of the nuances in CRM work enables her to not only anticipate potential challenges but also to connect with the right stakeholders to resolve them efficiently. She has a keen ability to identify bottlenecks and is proactive in escalating concerns to me when necessary, ensuring that issues are addressed promptly before they impact deliverables. Lastly, Katelyn brings a welcomed sense of humor that keeps the team’s spirits high, even during busy or challenging times. Her ability to bring humanity back into the work makes her not just a dream lead, but also a strong cultural contributor to the team. She helps create an environment where everyone feels motivated and valued, which is priceless in any workplace. Katelyn is an incredible asset to our team, and her contributions have made a meaningful impact on our CRM operations and our team culture as a whole.”

Philip L.

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