Spiceworks
Ziff Davis:
State of IT
Microsite
The Situation:
SWZD conducted its annual survey of 1,000+ technology buyers across to analyze upcoming IT budget trends and emerging technology shifts, aiming to present the findings in an engaging, interactive format.
The Task:
I managed the creative production of the State of IT microsite, collaborating with stakeholders to interpret research data, a copywriter to craft clear content, and an interactive designer and developer to design, build, and launch the site.
The Results:
The microsite successfully launched as an engaging, interactive experience that simplified complex data, increased audience engagement, and reinforced Spiceworks Ziff Davis’s thought leadership in the IT space.
Tools Used:
“Katelyn has been an absolute pleasure to work with these past 3/4 years. Personally, I've never met someone who can manage to stay so organised, friendly and focussed on the task at hand while being under such immense pressure with deadlines etc. Her dedication to her roles and responsibilities (and more) has been an inspiration throughout our time working together, and her ability to keep multiple designers, writers, clients, contractors and agencies on track (simultaneously) is unmatched. All of this while being a super down-to-earth person with a great sense of humour who's just fun to be around and chat with!”
Luke E.
